The interactive development division at Castle designs, develops and delivers online & mobile sites and applications to enhance an entrepreneurs efforts or assist enterprises with their digital media concepts, strategies, executions and launches. From digital entrepreneurs in need of a few extra hands to execute their vision to enterprises developing new digital initiatives or redeploying their current digital assets, we help clients create interactive experiences that get measurable results.

Strategic Consulting

Start with a good idea, establish its point, its purpose, its objective, refine it into something clear and coherent, identify the audience most likely to respond to it, then compare it against competitors. All this before one 0 or 1 is coded, one pixel is designed, or one message is communicated and your product or project will have a foundation to grow from. We work with clients to focus their ideas into executable plans.

  • Key Services
  • Strategic Analysis & Planning
  • Audience Research
  • Idea Generation
  • Brand Strategy
  • Web Strategy
  • Content Planning & Copywriting

Visual Identity

In online and mobile communications, how you look is often as important as what you say. A great concept using all the right words may fall on deaf eyes if your identity doesn’t evoke the desired emotional and actionable responses. We take great care in working with clients to understand their brands – whether new or established – to precisely execute a strategic vision that opens the eyes of every customer.

  • Key Services
  • Information Architecture
  • Schematics & Wireframes
  • Logo & Graphic Design
  • Interaction & Visual Design
  • Sound & Motion Design
  • Collateral, Print & Packaging

Web Technology

While good looks can go a long way in finding the customer of your dreams, being smart can help you keep them. Smart design means performance, simplicity, reliability, adaptability, expand-ability and even mobility. Castle helps clients deliver a great user experience combining the best of form and function, from the software to the database to the interface, to the little red [or blue or green…] button that says “Buy Now.”

  • Key Services
  • Software Architecture
  • Database Design
  • Interface & Web Development
  • Content & e-Commerce
  • Software Development
  • Usability & Quality Assurance

Interactive Marketing

First rule of Castle for Media: be where your customers are. Second rule of Advisant: BE WHERE YOUR CUSTOMERS ARE. The right message to the right audience on the right sites at the right time is our marketing mantra. We help clients cut through the online clutter, select the best keywords, integrate with the right ad partners and parse the analytics so they know what happened, why it happened and what it means.

  • Key Services
  • Search Optimization
  • Social Media Marketing
  • Content Distribution
  • Paid Search Management
  • Contextual Advertising
  • Analytics & Reporting


Our consulting division works with entrepreneurs and enterprises to create winning business strategies, build effective organizations, improve operations, and deliver marketing & sales results for their digital businesses and initiatives. From digital entrepreneurs in the business planning stage to traditional enterprises looking to compete in the digital marketplace – and everything in between – we help management reach the right decisions and make their companies more valuable.

Business Strategy

Everything begins with strategy – the game plan for competing and winning in the market. We begin our work with every client by determining their best strategies for outwitting competition, capturing customers and increasing the overall value of the company. An effective strategy is not only a road map that shapes the actions of the executive team, it has to inspire every single employee or it will be a bumpy ride.

We help startups and market leaders craft realistic and inspirational corporate and business unit strategies that focus their efforts, position the company for the future, and optimize every revenue opportunity.

  • Key Services
  • Mission & Vision
  • Strategic Planning
  • Business Plan Development
  • Revenue & Financial Modeling
  • Corporate Portfolio Strategy
  • Corporate Growth Strategy

Corporate Development

We ask all our clients – are you working in the business or working on the business? Working in the business means producing your product, while working on the business means developing your organization and its relationships. While success stems from putting out a great product, a company can not survive long-term without developing into a complex organism made up of dozens of stakeholders and partnerships.

We help clients work on their business by establishing organizational structures, decision making systems, accessing key advisors and partners, integrating M&A targets, and securing financing.

  • Key Services
  • Organization Models & Change
  • Mergers & Acquisitions
  • Joint Ventures & Alliances
  • Advisory Board Development
  • Legal & Financial Partnering
  • Private Equity & Investment

Operations Management

The core of every company is its operations, where those little things called “goods & services” are produced. If success is desired [and why wouldn’t it be?], doing things “better, faster, cheaper” should be the mantra of every organization. As competition grows, operational efficiency becomes more important than almost any other factor. It also makes people a lot happier that things are running smoothly.

We help clients strategize and optimize every aspect of their operations, manage their digital media projects and product lines, and source and work with the most suitable suppliers.

  • Key Services
  • Operations  Strategy
  • Product Development
  • Project Management
  • Supply Chain Management
  • Procurement & Sourcing
  • Manufacturing Optimization

Marketing & Sales

Is it ironic that the most enjoyable and rewarding part of the business is also the most challenging? Understanding and connecting with customers and clients – who have more choices than ever – can be a minefield or a field of dreams. Designing the right products for the right customers, delivering a great customer experience, and developing the ability to delight customers again and again equals success.

We help clients understand their customers, plan and manage their sales and marketing programs, execute the right strategies, and communicate the right messages effectively.

  • Key Services
  • Customer Intelligence & Insight
  • Marketing Strategy
  • Brand & Portfolio Management
  • Sales Channel Management
  • Corporate Communications
  • Marketing Program Management


Our private equity division secures, makes and manages small-to-large scale investments – and strategic acquisitions – in new, emerging and established companies involved in Consumer Internet & Digital Media businesses. We work with entrepreneurs to turn ideas into companies, with emerging companies looking to grow, and with enterprises wanting to leverage their intellectual property assets into digital businesses.

Our Mission

Our mission is to help great people build great companies and to transform the lives of every person touched by their business – the entrepreneur, the employee, the business partner, the investor, and the individual who is moved, helped, connected or entertained by the business. We believe that Consumer Internet & Digital Media companies have the ability to be a driving force in both business and cultural transformation, an ability to create new value, to define and dominate new market categories, and to ultimately change the world.

Castle is committed to the Consumer Internet & Digital Media industry to help companies provide useful personal and business solutions, take advantage of new platforms and channels, develop and market great content, connect communities, and reach global audiences.

The Opportunity

The world is in the early stages of a dramatic transformation in the media, advertising, retail, entertainment and telecommunication industries. Thanks to globalization and digital technology, Consumer Internet & Digital Media companies are completely reinventing traditional business models and transforming the distribution of media content, services and applications. Broadband services, enhanced interactivity, cloud computing, new platforms, mobile penetration, vertical market strategies, and capital-efficient business models are just a few of the factors threatening existing business models, unlocking new economic opportunities, and opening new markets.

This transformation is creating significant opportunity for entrepreneurs, enterprises and investors, with Castle as their partner.

Our Focus

Castle looks to invest in Consumer Internet & Digital Media companies and initiatives with an attractive core business model and potential for growth. Our initial investment is in the $10,000 to $1 million range with startups and established enterprises focused on these sectors:

  • Industry Sectors
  • Advertising Networks & Applications
  • Content Networks & Media Distribution
  • Interactive Entertainment
  • Mobile Content & Applications
  • Social Media Networks & Applications
  • Web & e-Commerce Solutions

Our Approach


Our best investments prospects are early-stage startups and emerging businesses with a market changing idea, and established enterprises with a digital initiative that leverages their intellectual property and content in areas such as film, television, music, video games, publishing and software.


We view each investment as a partnership and aim to serve as a trusted advisor. We discuss the challenges and opportunities facing the business and develop an approach on how we can create value by understanding industry trends, providing key relationships, and offering guidance and commitment.

Add Value

We built Advisant to add value to each investment through our consulting and interactive divisions. We have substantial experience in managing and working with media, entertainment and technology businesses including planning, strategy, management, negotiation, design, development and marketing.


We’re focused on building the long-term value of each company through operational improvements, new product initiatives, new distribution channels, new licensing opportunities, the recruitment of management and creative talent, further investment and the deployment of new business models.

Mergers & Acquisitions

Castle Venture Group is a business consulting firm focused on maximizing business earnings and enterprise value.  As part of our services, we advise our clients on exit strategies that provide the very best returns on shareholder investments.  We help company management with corporate restructuring, unit and/or subsidiary spin-offs, mergers, asset and business acquisitions, equity recapitalization, and liquidating exit transactions.  We often serve as the primary business broker for both the buy and sell side of business acquisitions.

Target Advisor

We help entrepreneurs and acquisition targets develop professional sale presentations, financials and due diligence materials in preparation for the sale of a company, division, business assets or other going concerns.  We develop strategic partner and other business relationships to ensure a target company receives the very best business valuation and resulting purchase price.

Our mergers and acquisitions division prepares our clients for outside investments, acquisitions or partnerships in all stages of a prospective transaction, from planning to execution, as well as post acquisition strategies such as consolidation and enterprise integration.

Buyer Broker

We advise entrepreneurs and enterprises on how to invest resources to accelerate sustainable growth through acquisitions.  We conduct due diligence, business valuations and financial analysis on behalf of purchaser’s to identify and acquire the very best strategic targets.  Our M&A professionals work closely with clients to design, develop and execute on detailed acquisition and growth initiatives toward the goal of achieving significant revenue growth that meets or exceeds industry expectations.  Our private equity division works with entrepreneurs to turn ideas into companies, with emerging companies looking to grow through acquisition, and with enterprises wanting to leverage their resources to purchase both additional customers for existing products and additional products to sell to existing customers.