Krowdster, a data powered web app for crowdfunding campaign optimization and promotion, announced the addition of two new features to make it easier for crowdfunders to find targeted influencers and trending content in their industries.

Josef Holm, the founder of Krowdster, stated:

“Building a targeted, engaged audience on social media and identifying the right influencers and outlets to pitch to, are at the core of every successful crowdfunding marketing strategy. This used to be a tedious and expensive process, but fortunately something that Krowdster now provides a data driven solution for.”

Krowdster is again using data powered technology to solve some of the biggest hurdles crowdfunders are facing today. These new features are the following:

  • Influencer Search: A  keyword search to discover influencers, journalists, and bloggers in any niche, who have a following and who can help to get exposure for your crowdfunding campaign. This tool is best used long before launch to build rapport with the people in your space who can get the word out and propel your campaign forward.
  • Trending Content: An easy way to discover blogs and news sites with trending content in any crowdfunding niche. Input search terms relevant to your campaign and discover content that is going viral on Facebook, Twitter, LinkedIn, Pinterest and Google. This information can be used to build targeted media lists of the blogs and news sites that are writing about similar topics.

The company noted that both of the new features work for all donations or rewards crowdfunding campaigns as well as the newly approved equity crowdfunding types Regulation A+ and Title III of the JOBS Act.